FAIRFAX, Va. (August 7, 2012) -- ExxonMobil today unveiled “Choose Tony’s Ride with Mobil 1,” a consumer-guided program that builds on the 2011 Mobil 1 Car Swap with Lewis Hamilton, and gives racing fans a unique opportunity to choose the vehicle three-time and reigning NASCAR Sprint Cup Series Champion Tony Stewart will drive during a special exhibition at the Charlotte Motor Speedway on Aug. 28.
While Stewart drove the Vodafone McLaren Mercedes MP4-23 at Watkins Glen International last year, fans can now “Choose Tony’s Ride” during three rounds of voting hosted on the Mobil 1 Facebook page. Voting starts today and concludes Aug. 27. This special event highlights the long heritage of outstanding protection and performance provided by Mobil 1, whether used in the extreme conditions of motorsports or in everyday vehicles.
“Even though I’ve driven quite a few cars throughout my racing career, this is going to be really fun,” said Stewart, driver of the No. 14 Mobil 1/Office Depot Chevrolet Impala. “On the Charlotte Motor Speedway infield road course, I’ve never been behind the wheel of any of the four vehicles involved in the voting. I could be doing laps in anything – a racing Corvette or Camaro, a soccer-mom van or vintage tank. No matter what the fans pick, it’s going to be a big difference from taking the Mobil 1 Chevy through the oval in Charlotte.”
Fans who visit the “Choose Tony’s Ride” app on the Mobil 1 Facebook page will be able to choose from four vehicles when voting:
A Mobil 1 Racing-edition Corvette Grand Sport from the Bob Bondurant School of High Performance Driving. With a factory fill relationship that began in 1993, Mobil 1 is in all new Corvette Z06, ZR1 and Grand Sport Coupe sports cars. Mobil 1 has been a technology partner of Corvette Racing for more than 15 years.
The Mobil 1 Formula Drift Chevy Camaro SS driven by Tyler McQuarrie in the Formula Drift Series. Mobil 1 is Official Motor Oil of Formula Drift.
A 1999 Chevrolet Astro van, which seats eight and is ideal for transporting groups of children to and from soccer practice.
An M36 GMC Jackson Tank, used by the United States during World War II. It weighs 32 tons and has a top speed of 26 miles per hour.
The voting will be done in three rounds, and fans may vote once per day during each round:
During the week of Aug. 7 to Aug. 13, the Chevy Astro minivan will face off with the M36 GMC Jackson
Tank.
From Aug. 14 to Aug. 20, fans can vote for either the Chevy Corvette Grand Sport or the Formula Drift Chevy Camaro SS.
The winners of the two previous weeks will go head-to-head during a final round of voting from Aug. 21 to Aug. 27.
The winner will be announced during the “Choose Tony’s Ride with Mobil 1” exhibition at Charlotte Motor Speedway on Aug. 28. Stewart will unveil the winning vehicle by driving it at the track.
“Since 1978, Mobil 1, the world’s leading synthetic motor oil brand, has been the lubricant of choice for race teams competing in the world’s most demanding and popular motorsports series,” said Rebecca K. Aldred, Mobil 1 global brand manager, ExxonMobil Lubricants & Specialties. “Mobil 1 motor oil is an ideal choice for a wide variety of engines, just as Tony is an ideal choice to put behind the wheel of a variety of vehicles.”
Mobil 1 is the co-primary sponsor of Tony Stewart’s No. 14 Mobil 1/Office Depot Chevrolet Impala for Stewart-Haas Racing, and is in its tenth consecutive season as the “Official Motor Oil of NASCAR.” Stewart is a three-time NASCAR Sprint Cup Series champion, winning the title in 2002, 2005 and 2011.
About Mobil 1 in Motorsports:
Mobil 1’s history in motorsports officially began in 1978 with a sponsorship of Williams Formula One Racing Team. From that time, Mobil 1's presence on race tracks and circuits has grown by global proportions. Today, Mobil 1 synthetic oil is relied on for its ability to deliver exceptional engine performance and protection even under some of the most extreme conditions by automotive technicians, race car drivers, team owners and the world’s leading automotive manufacturers.
Along with its status as the Official Motor Oil of NASCAR, Mobil 1 enjoys a long association with many of world's most popular and successful race teams, including the Vodafone McLaren Mercedes Formula 1™ team, Corvette Racing’s American LeMans Series team, as well as the Porsche Mobil 1 Supercup—the world’s fastest international one-make series.
About Mobil 1:
The world's leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond conventional motor oils. This technology allows Mobil 1 to meet the toughest standards of car builders and to provide exceptional protection against engine wear under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.
I know of y'all are Smoke fan, so imagine this – on Tuesday, August 28, three-time and reigning NASCAR Sprint Cup Series Champion Tony Stewart could be driving a tank at Charlotte Motor Speedway.
Starting this week, Mobil 1 is asking race fans to Choose Tony’s Ride. Fans who visit the “Choose Tony’s Ride with Mobil 1” app on the Mobil 1 Facebook page will be able to choose from four vehicles:
· A 1999 Chevrolet Astro van (which seats eight and is ideal for transporting groups of children to and from soccer practice)
· An M36 GMC Jackson Tank, used by the United States during World War II
· A Mobil 1 Racing-edition Corvette Grand Sport
· The Mobil 1 Formula Drift Chevy Camaro SS driven by Tyler McQuarrie in the Formula Drift Series
Following three rounds of voting from now through August 27, Smoke will reveal the winning ride on Tuesday, August 28 during a special exhibition at Charlotte Motor Speedway. What would you choose?
Below is the full press release with more details. Is this something you might be interested in covering on your blogs or tweeting about #ChooseTonysRide? Happy to provide additional information as well as keep you in the loop as voting progresses.
Mobil 1 is in its tenth year as the “Official Motor Oil of NASCAR” and its second year as a sponsor of Stewart-Haas Racing and the No. 14 Mobil 1/Office Depot Chevrolet Impala
Additional Info: Last year, Tony Stewart swapped cars with Formula 1 World Champion Driver Lewis Hamilton for a day (YouTube). This year, Mobil 1 is asking race fans to Choose Tony’s Ride (YouTube).
Mobil 1 Offering Motorsports Fans an Opportunity to Choose Tony Stewart’s Next Ride
Voting on Mobil 1 Facebook Page Will Determine Which Vehicle the Three-Time and Reigning NASCAR Sprint Cup Series Champion Drives in a Special Exhibition at Charlotte Motor Speedway.
Dont forget to vote for what ride Tony Stewart well be in next. click here to vote for vote: Mobil 1: Chose Tony's Ride
Choose Tony's Ride with Mobil 1 | Mobil 1 Racing video.
No comments:
Post a Comment